Jules Capital Partners
THE PROJECT
Jules Capital Partners provides financing solutions for real estate investors, spanning bridge loans, construction financing, DSCR rental loans and renovation funding. The identity brings that financial focus into a clear visual system, balancing professional authority with a contemporary, energetic presence.
Confidence starts with a clear identity.
The direction centres on speed, financial strength and professional reliability. A compact symbol and wordmark create a recognisable signature, while a deep green foundation and brighter accents give the identity both stability and energy.
Tradition, with a modern rhythm.
Athelas headlines introduce a traditional financial character, paired with Open Sans for clear digital and body text. Defined colour roles, supporting icons and consistent layouts connect the identity across printed materials, digital applications and branded objects.
A connected presence across formats.
Stationery, printed materials, a mobile app icon and an embossed business card demonstrate the system in use. The same symbol, colour relationships and typographic character connect the different formats.
PROJECT DELIVERABLES
- Logo and wordmark variations
- Colour palette and typography guidance
- Supporting icon language
- Stationery and branded material presentations
- Digital app icon and business card applications
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