Accessorize by HL
THE PROJECT
For Accessorize by HL, the identity needed to work beyond a single logo. The project connects a distinctive mark with colour, typography and practical brand guidelines, creating a consistent presence across jewellery packaging, stationery and retail applications.
A mark with jewellery in mind.
The identity combines a compact HL letterform with a jewellery-inspired accent. The guidelines establish how the mark behaves across colour, scale and applications.
Consistency in the details.
The HL mark, jewellery accent, logo variants, orange and neutral palette, and typography form the core of the identity. The supplied guide demonstrates clearspace, minimum size, colour use and applications.
From identity to experience.
Packaging, stationery, retail displays and outdoor communication show how the identity works across different scales and materials.
PROJECT DELIVERABLES
- Primary logo and supporting variations
- Colour palette and typography
- Logo usage guidelines
- Stationery, packaging and retail applications
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