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Al Faraj Media

Islamic heritage, expressed through a clear visual identity.

CLIENT
Al Faraj Media
SERVICES
Logo design
Visual identity
Multilingual typography
Media applications
TYPE
Logo & visual identity

THE PROJECT

Al Faraj Media shares Islamic wisdom through media and communication. Its identity draws on architectural and calligraphic references associated with Masjid Jamkaran, bringing learning, worship and shared knowledge into a compact emblem for print and digital use.

COLOUR & TYPOGRAPHY

Blue and dark blue anchor the identity, supported by orange, light blue, white and black. English typography combines Groches and Adobe Clean, while Diwan Thuluth and Jameel Noori Nastalique extend the system into Arabic and Urdu. Together, the elements balance contemporary communication with cultural character.

01 / The Emblem

A symbol rooted in tradition.

The emblem takes inspiration from the calligraphy engraved in Masjid Jamkaran’s dome and its minaret. These references connect the organisation’s educational mission with Islamic visual tradition. Simplified forms keep the symbol adaptable across different sizes and media.

02 / Media Presence

An identity made for communication.

Screen presentations and a branded microphone show the emblem within media contexts, carrying the organisation’s visual signature into its communication tools.

03 / Visual Storytelling

Culture through visual storytelling.

Editorial compositions and poster artwork demonstrate a broader visual voice, combining imagery, typography and cultural references across communication formats.

PROJECT DELIVERABLES

  • Architectural and calligraphic logo concept
  • Colour palette and multilingual typography direction
  • Logo guide and branded microphone presentation
  • Media and editorial artwork applications
ORIGINAL CASE STUDY
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